Kate cut her teeth in the dynamic world of Government communications, working on everything from the Elected Regional Assemblies campaign with John Prescott to working in the press office ‘bunker’ in the aftermath of the 7/7 bombings, before working on some of the UK’s most iconic Destination Marketing and placemaking schemes. Now a communications and placemaking specialist with more than 20 years’ experience, Kate has been part of Primera since 2019.
Prior to joining Primera, Kate ran her own communications consultancy working on housing, regeneration and placemaking projects and worked for some of the UK’s leading PR agencies including London Communications Agency and Fishburn Hedges. She had a lead role in the marketing and communications for the transformed St Pancras International, an account which she lead for a number of years following the re-opening in 2007. The objective was to create the UK first Destination Station, supporting the luxury retail and hospitality offer in the station, attract new customers and change peoples’ perceptions of what a station experience can offer. During her years working on this account the team won many accolades including Station of the Year, PR team of the year, numerous Guinness World Records and the station’s LEGO Christmas Tree was voted the best Christmas Tree in the world!
Her career started at the Department for Communities and Local Government (DCLG), advising the Deputy Prime Minister John Prescott, Nick Raynsford and latterly, the former Housing Minister Yvette Cooper on communication issues. She also did several secondments in Number 10 Downing Street’s press office.
Kate graduated from the University of Sheffield in 2001 with an MA in Political Communication and before that studied for my BA at the University of East Anglia in Norwich. She is currently the CEO of the EC BID and is a member of Primera’s Senior Leadership team, leading on a range of communication issues and external affairs.