Our Team

Primera is a regeneration consultancy providing a wide range of services to the public, private, voluntary, community and partnership sectors. We offer a fully inclusive package of operational and financial management through a small yet highly experienced team of professionals.

Our principal strength lies in the design and delivery of regeneration strategies combining economic, social and physical developments, delivered within a partnership framework. We have experience of assisting projects at any stage, from development through to implementation and management.

We strongly believe that sustainable communities are at the heart of placemaking, and our inclusive approach balances commercial and social considerations to create productive partnerships geared for enduring success.

In addition to the key members of staff listed below, we have a wider (still growing) team of professionals.

Ruth Duston OBE, OC

Managing Director

Ruth is recognised as a leading practitioner in the regeneration field. She specialises in developing partnerships from the ground up, guiding embryonic partnerships through successful BID ballots and onward to become sustainable BIDs delivering tangible results.

She has vast experience of managing teams and achieving impressive outputs, managing the Primera team which recently steered the Cheapside Initiative to a successful BID ballot. She has also spearheaded three other successful BID ballot campaigns in Central London – Baker Street, Victoria and Northbank. She travels widely, in particular to the US and Europe, to learn best practice. She also speaks frequently at industry events.

T 0203 817 6295

Austin Casey

Managing Partner

Austin has a strong track record in all aspects of BID development, advising on the formation of numerous BID models delivering tangible results to meet the needs of business.

He also has extensive experience of stakeholder engagement, having been involved in the ballot phase of many of the successful BID campaigns managed by Primera. He has managed teams and has a proven ability to deliver required outputs to tight deadlines.

T 0203 817 6295

Kate Hart

Director of Communications, Primera

Kate is a PR specialist with almost 20 years experience working for corporate and consumer clients, in both the public and private sectors. She works across the Primera portfolio.

Prior to joining Primera, Kate ran her own consultancy to enable her to focus on her particular specialism of placemaking, having worked on a number of regeneration projects over the years. Previously Kate worked for leading PR agencies for many years working on projects including King’s Cross Central, the opening of High Speed 1 and St Pancras International.

Kate started her career in the public sector, including over three years working at the Department for Communities and Local Government (DCLG), advising the Deputy Prime Minister John Prescott, Nick Raynsford and latterly, the former Housing Minister Yvette Cooper on communication issues.

T 07977 141216

Nicki Palmer

Executive Manager

Nicki has worked with Ruth for seven years. She has considerable experience and knowledge of BIDs, having worked from the inception stages, through the ballot process and into delivery of many successful BIDs, including Victoria, Cheapside, Hatton Garden, Richmond and the Old Street Partnership. She also manages the Primera office, staff and numerous BID events, working on reballots, achieving significant business engagement and ensuring that partnerships add real value to their area.

Zoe Barwick

BID Manager

After receiving a BA in Art History from Leeds University in 2008, Zoe worked for Camden Town Unlimited and Paddington Waterside Partnership. After a couple of years, she decided to take a year out in Vietnam, where she worked as an English teacher in Ho Chi Minh. Since returning, she has worked for Primera for over seven years as a project manager, and later a BID Manager for BIDs and business partnerships across London. Zoe now works exclusively with Aldgate Connect BID.

Claire Dumontier-Marriage

BID Manager

Claire joined Primera in 2014 and leads the day-to-day running of the Cheapside Business Alliance (CBA), the City of London’s first BID. She also works with the Victoria BID, one of London’s largest and most well-established BIDs, where she focuses on stakeholder and member engagement, and events.

During a career spanning more than two decades, with experience working for corporate businesses, local authorities, retail companies and PR agencies, Claire has developed a valuable and varied set of skills. Highly organised and driven, she has been responsible for £1m-plus budgets, the operational delivery of business plans and devising and implementing high-profile events. Her outstanding communication and interpersonal skills enable her to engage and motivate a range of stakeholders and develop valuable partnerships.

T 07970 673680

Marcos Gold

BID Manager, Central District Alliance

Marcos Gold is the BID Manager for Central District Alliance. Marcos grew up in Puerto Rico before moving to the US to pursue his undergraduate degree in Political Science and Sociology at Arizona State University where he graduated with honours.

Marcos came to the UK to pursue a Master’s degree at the University of Westminster graduating with Distinction. He then spent three years working in the Houses of Parliament for the Rt Hon David Lidington CBE MP and Deputy Prime Minister. Marcos then transitioned into consultancy at Four Public Affairs where he advised a variety of clients ranging from charities to medical technologies companies including Business Improvement Districts.