Long Acre Business Alliance

Established property and land owners have joined forces to form the Long Acre Business Alliance, providing significant investment in the area and improving the environment for all to enjoy.

Primera have been awarded the contract to manage the Long Acre Business Alliance, working with partners to provide cleaner streets and opportunities to celebrate Long Acre as a visitor destination. Situated between Covent Garden and Seven Dials, the area boasts a wide array of shops, fantastic places to eat and drink, and theatres on its doorstep. The newly formed partnership’s main objectives are to ensure that Long Acre is able to compete with its neighbours and that visitors are welcomed to clean, well-maintained streets. The partnership was also able to light up Long Acre with amazing Christmas lights for Winter 2019.