Cheapside BID -

City of London Corporation

Primera oversees and runs the Cheapside Business Alliance, a business-led partnership in the heart of the City of London which brings together a range of stakeholders to establish the area as a new retail and leisure destination.

Cheapside is undergoing huge redevelopment, creating over 1.5million sq. ft of retail space, of which 44% will be new. Cheapside became a BID in 2015 and Primera is currently implementing a three-year action plan driving forward a number of key activities that will complement the major developments underway in the area.