James leads Primera’s corporate marketing and communications team, providing public affairs support across the portfolio of Business Improvement Districts and developing Primera’s new Insights Team.

Immediately prior to this role, James spent 14 months as Interim Chief Executive of a leading London private members’ club. Before that he worked as Group Director of Marketing and Development for CT Group, reporting directly to the founder and CEO, Sir Lynton Crosby.

James joined CT from Santander UK where he was International Engagement Director. From 2007 – 2017 James worked in the City of London as Swordbearer and Senior Programme Manager to the Rt. Hon The Lord Mayor. In this capacity he was responsible for protocol and the Lord Mayor’s ceremonial activity in the City, and also their extensive overseas business visits, working with the Foreign Office to plan and deliver visits to over 25 countries each year. James graduated with an MA in International Relations and Modern History from the University of St Andrews.