Author: Ellena Schuster-Farrell

Celebrating International Women’s Day 2022 #BreakTheBias

This International Women’s Day we are proud to celebrate the strong women who are part of the Primera team. Working alongside fabulous male colleagues and helping to shape the London of the future, the ‘Women of Primera’ are doing their bit to #BreaktheBias…and aren’t bad at table football either! This year, as Primera marks its… Read more »


Multi-million pound investment plans secured with two BID ballot successes in Fleet Street Quarter and Eastern City area   Local businesses have voted overwhelmingly in favour of creating two new Business Improvement Districts (BIDs) in the City of London securing investment plans totalling more than £30m over the next five years.   Driven by the… Read more »

New loyalty app launched in support of City of London businesses

A new app for the City of London is being launched today [31 January] to showcase the Square Mile to workers and visitors and encourage spending at participating retail, hospitality and leisure businesses. The In the City app will enable those who live, work and visit the City to access offers at a range of… Read more »

A New Year Message from Ruth Duston OBE, OC

New Year is often a time for reflecting on the year gone by and looking forward to the year ahead. While many of us I’m sure are glad to be putting 2021 behind us, across business sectors I imagine 2022 is also being viewed with some trepidation. Unfortunately, we are facing another new year with… Read more »

Ballot success: businesses prescribe a new BID for the Harley Street Area

London’s latest Business Improvement District (BID) is set to be located in the UK’s most distinguished area of medical excellence, after local businesses showed overwhelming support for the development of a Harley Street Area BID. The successful ballot results announced on Friday 3 December mean that the BID will be able to deliver ambitious improvements… Read more »

Culture will help power London’s recovery

The creative schemes launched this week by the City Corporation illustrate how important culture is to the recovery in London. Far from being something that can tick a cultural box for businesses, or simply be a pleasant attraction for visitors, increasingly cultural activities are entwined with the success and vibrancy of an area. Businesses are… Read more »

We must focus on what unites us to safeguard our cities – Ruth Duston OBE, OC

Today the focus of COP26 shifts to the built environment, regions and cities. It’s the first time these issues have been discussed since COP 21 and delegates will reflect on the central role that our built environment, regeneration and cities play in the climate crisis. COP has heard that cities and the built environment are a big… Read more »

Yinka Llori fills the streets with colour in Cheapside

If you haven’t already, make sure you take a stroll down to the Queen Street pedestrian plaza to see a stunning display of colour and design. ‘Bring London Together’, a Landmark Project by celebrated designer Yinka Llori, is unleashing colour onto pedestrian crossings on Tottenham Court Road in Camden and in the City of London… Read more »

Commuter Club

Discover The Commuter Club, an exclusive selection of podcasts, playlists and stories, curated especially for Londoners heading into the city and beyond. The Commuter Club will transport you from your train carriage to a rooftop bar in the City; from your seat on the bus to tranquil garden squares; from the Northern Line to the… Read more »

Central District Alliance

Central District Alliance Business Improvement District leads economic development and profile building for business communities by being their collective voice. CDA has been able to be a voice for businesses, through their engagement with Mayor Sadiq Khan, Central Government, Local Authorities, Transport for London, charities, and external stakeholders. For example, CDA has provided hospitality and… Read more »