Primera leads the marketing and events management for Leadenhall Market, on behalf of the City of London Corporation.
Set within a stunning Victorian market place, Leadenhall is home to more than 40 retail brands and outstanding food and drink venues. Over the centuries it has been a backdrop to London’s evolution as a world-class city, survivinged the Great Fire of London and the Blitz, and even doubling as Diagon Alley for the blockbusting Harry Potter films.
Primera runs a varied programme of activities including events and a Privilege Card scheme, to promote the Market to a number of audiences, including the local business community, leisure visitors and tourists.
A primary focus of our work is to raise awareness of the Market as a key attraction within the Square Mile as it continues to develop its reputation as a leading leisure destination in the capital.