Category: Project

Culture Mile BID

The Culture Mile BID is a district in the Square Mile brimming with cultural creativity, commercial vibrancy and a strong sense of community. In 2023 local businesses voted overwhelmingly in favour of creating a new Business Improvement District (BID) in the Culture Mile area of the City of London securing investment plans totally more than… Read more »

Central District Alliance BID

The Central District Alliance (CDA) Business Improvement District (BID) is the collective voice of over 400 enterprises in Camden’s Holborn, Bloomsbury and St Giles and Islington’s Farringdon and Clerkenwell neighbourhoods. We represent a highly diversified commercial and cultural base of creative, educational, legal, medical, professional, scientific, and technological brands of global significance – generating a… Read more »

Fleet Street Quarter BID

The Fleet Street Quarter has been established to take a leading role in accelerating a vision that will shape this historic location into a thriving quarter. An ambitious development pipeline offers the Partnership an opportunity to harness this growth, creating a new narrative for this iconic location – an area that will foster innovation, champion… Read more »


The Eastern City area is a globally recognised economic district complemented by a rich historic and cultural heritage – it’s a place 2000 years in the making, where London originated and over the years has continually evolved to become a prestigious commercial location. As the Eastern City Cluster continues to evolve, there is an increased… Read more »

Whitehall BID

The Whitehall BID is a Business Improvement District (BID) covering one of the most globally significant political locations. Flanked by the Palace of Westminster and Trafalgar Square, this special part of London has been home to our most powerful institutions since the 11th Century. From the Cenotaph to Horse Guards Parade, from the Cabinet Office… Read more »

Long Acre Business Alliance

Long Acre

Established property and land owners have joined forces to form the Long Acre Business Alliance, providing significant investment in the area and improving the environment for all to enjoy. Primera have been awarded the contract to manage the Long Acre Business Alliance, working with partners to provide cleaner streets and opportunities to celebrate Long Acre… Read more »

Victoria Westminster BID

Victoria Westminster BID

The Victoria Westminster BID is a business collective working together under the guidance of the Victoria Business Improvement District. The Partnership was established in October 2016 and local businesses voted overwhelmingly in favour of establishing Victoria Westminster as London’s 60th BID in late 2018. While arguably one of the most iconic parts of central London,… Read more »

Harley Street BID

Harley Street Medical Area

Following the completion of a positive feasibility study commissioned by Howard De Walden, it is clear there is an appetite for a business-led, voluntary partnership to be established in the Harley Street Medical Area. Primera are now establishing this partnership with the Howard De Walden estate and other key stakeholders within the Harley Street Medical… Read more »

Northbank BID

Primera was commissioned to create a Business Improvement District for the Northbank area, encompassing the Trafalgar Square, the Strand and the Aldwych. This unique stretch of London, Northbank beautifully takes in all of the capital’s idiosyncrasies where historic buildings sit side by side with modern architecture. The BID is undergoing an ambitious programme of transformation, fast… Read more »

Victoria BID

Primera was originally commissioned to investigate the possibility of a BID for Victoria. The partnership was established in 2007 with the long term aspiration of setting a Business Improvement District (BID) for the area. The proposed BID would have the potential to provide a range of essential services, focusing very much on a “clean and… Read more »