The CDA’s brand new Grey-to-Green Strategy -

As we look ahead, green and welcoming spaces will play a major role in CDA’s regeneration strategy


The CDA is one of our most established Business Improvement Districts, at Primera we’re excited for a number of new projects at CDA to commence and truly shape the surrounding areas of Holborn, Clerkenwell, Farringdon, Bloomsbury, and St Giles.

At Central District Alliance, we understand that safe, inclusive, and sustainable spaces have a significant positive impact on the economic life of urban centers. As we look ahead green and welcoming spaces will play a major role in CDA’s regeneration strategy for the area.

CDA has always had strong environmental credentials with the funding of six rooftop gardens, beehives, and commissioning a plastic free campaign, but we realized that greening at a street level needed improving. Over the last few months, the CDA team has developed the Grey-to-Green strategy. A vision to bring greening to eye level as we welcome people back into London. We have partnered with Scotscape, the leading provider of green solutions for urban environments, as CDA’s landscape consultants to achieve this vision.

As we emerge from the pandemic, we are developing and implementing various strategies to provide a world class experience to encourage workers, visitors, and residents to come back and enjoy the area, in which they live, work and play.

We are delivering projects that will offer well-designed, well-managed and sustainable public spaces which will increase footfall, stimulate the local economy while improving everyone’s physical and mental health.

Debbie Akehurst, Chief Executive of Central District Alliance commented: “This is a very exciting time for the Central District Alliance. Throughout the pandemic we have become much more aware of the benefits of our green spaces. We are thrilled to be working with Scotscape to change the grey to green in CDA”.

Tom Ward, Design and Development Director of Scotscape: “We are thrilled to be appointed as the landscape consultant to the Central district Alliance BID. This is a very exciting opportunity for our company to partner in implementing urban greening solutions to landmark areas of our capital, whilst bringing biodiversity into the built environment”.

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